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Gravitas
What Is It?
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Gravitas is what makes people listen when you speak—and remember what you said through presence, confidence, and clarity.
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Impact is making a strong, lasting impression by communicating with conviction and purpose.
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Influence is the power to shape decisions, inspire action, and drive outcomes through persuasion and credibility.
Gravitas
Why It Matters
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Earn trust faster
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Lead change more effectively
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Inspire teams and influence decisions
When Gravitas Is Missing
So Are The Opportunities!
This is a critical skills gap. Something you're not taught in college or business school: how to develop Gravitas, Impact, and Influence.
Yet, these are essential qualities for leadership and high-impact roles—yet only one-third of those who need them actually possess them.
There's an opportunity cost to the business and individuals
The cost to the individual
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Not being taken seriously
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Reaching a ceiling
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Being overlooked for promotion
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Missing out on career-defining opportunities and top-tier roles.
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Being passed over for leading high-profile projects.
Struggling to earn respect and recognition.
Facing challenges in securing promotions.
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Struggling to be taken seriously—whether in meetings, promotions, or leadership visibility.
The cost to the business
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Failing to win customers
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Missing out on higher value contracts
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Stagnation over innovation
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Lost Revenue: There’s a direct cost to businesses of missing out on winning a greater number of contracts, winning higher value contracts, increasing spend particularly with respect to taking relationships to a higher, more strategic level and for example a customer spend from $/£/Euro 250K to $/£/Euro 2.5M.
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Continual Improvement: There's also the cost of stagnant innovation when individuals can't champion change or secure buy-in for ideas, limiting progress, competitiveness and growth.
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Productivity and replacement costs: Linked to replacement hires are compounded by challenges in attracting and retaining 'A' players, leading to higher attrition, hiring mistakes, and diminished performance.
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"None of us has it all"
Sheryl Sandberg
Build Skills To Impact Any Room
Many in leadership and high-impact roles struggle to command attention, influence decisions, and inspire action.
They fail to build rapport, energize a room, or create lasting connections—weakening their ability to lead effectively. This comes at a personal cost and a significant cost to the business.
At the heart of successful leadership is one defining factor: Gravitas, Impact & Influence.
These qualities aren’t just innate—they can be learned.